The University of Neuchâtel is launching a new CAS (Certificate of Advanced Studies) unique in Switzerland for companies with contacts in China, the United States, India, Japan and Russia. This training, which aims to improve communication and negotiation skills, will start in January 2020. Registration deadline: November 15, 2019.
The economic environment has become globalized and internationalized in recent decades. Companies or administrations are in continuous contact with a multitude of countries whose customs, mores, the way of doing business, communicating and negotiating, can be very different from our way of operating. To maximize the opportunities to get in touch with other partners, it is important to understand the differences and prepare for these meetings and exchanges.
An unprecedented case
The Certificate of Advanced Studies (CAS) in negotiation and intercultural values aims to improve communication and negotiation skills (simple and complex) and helps to better understand intercultural aspects. While dealing with general, legal and economic theories and issues, the program focuses on the challenge of negotiating in five different contexts (China, USA, India, Japan and Russia), which together represent great business potential. for Swiss companies.
Unlike the existing training in the field of negotiation, the lessons focus on the socio-cultural and psychological aspects rather than on the legal framework and legal specificities.
Each participant will have the opportunity to write a personal work with the follow-up of those in charge, in relation to his personal experience and the contributions of the CAS.
This CAS is aimed in particular at entrepreneurs and business and administrative managers. Information and registration under
The courses on March 6 and May 15, 2020 on the subject of India are taught in English. The other courses are taught in French.
International trade and legal principles International trade and development; Trade liberalization and competitiveness; Migration and international trade; International trade and environment; Legal principles of international trade / WTO law / Competition law.
Intercultural values and differences This module covers five countries with five independent lessons: China, the United States, India, Japan and Russia. For each country, the following themes will be discussed: the country’s history and political and economic system, relations with Switzerland; differences in the process of communication; ways to develop intercultural sensitivity and to come into contact with its nationals, to present oneself and to widen one’s network.
Opportunities among the Great Asian Powers The opportunities and challenges in relations with the two major Asian economies (China and India) are presented through examples in various sectors related to Swiss companies. The module also deals with the possibilities of developing business, opening up to the challenges of tomorrow and offers a critical analysis of the challenges and opportunities facing our country.
Negotiation This module is divided into two parts. The first deals with an introduction to negotiation, its strategies, tactics and tools. Using real cases and examples, we will also discuss the most typical mistakes in negotiation, and techniques to avoid them. A second part deals with the psychological effects of negotiation: putting under pressure, tools that allow it to be detected, reaction to pressure, with the setting up of practical workshops.
Defense of personal work and summary This module will allow each participant to present their personal work and engage in a discussion on the issue addressed.
• Business and administrative executives
• Entrepreneurs and start-up managers
• Political and economic decision-makers
• Members of boards of directors
• Anyone interested in negotiation and intercultural values
The speakers have a close connection with the country he presents.
November 15, 2019
Master or Bachelor degree from a Swiss university or qualification deemed equivalent. Persons with adequate professional training and professional experience of at least five years in the field studied may be admitted on application. The direction of
program may invite applicants for an interview, in order to assess their experience and motivation, ensuring fair treatment between them.
Certificate of Advanced Studies (CAS) in Negotiation and Intercultural Values for companies in the following countries: China, India, United States, Russia and Japan, with 12 ECTS credits (European Credit Transfer and Accumulation System).
Dates and place
The training program will run from January to October 2020, for 15 days, (mainly Fridays) from 9.15 a.m. to 4 p.m. Classes are given in the premises of the University of Neuchâtel, which is located near the center and Neuchâtel station.
Faculty of Economics, firstname.lastname@example.org, Tel. +41 32 718 14 37 (Mondays and Fridays), www.unine.ch/cas-nevi